There’s no secret. You should know by now how I feel about a winged eyeliner. A clean, sharp winged eyeliner is one of the makeup wow factors that women have always loved. With the colder months slowly approaching I feel like many women start to transition into applying a bit of a bolder look. Not necessarily fully bold and smokey but a touch of jazz. This beauty trend is seen everywhere from casual outings with friends to black tie events. The application requires a sturdy hand and the proper materials. It’s a question I get asked often! Here’s how to achieve the look and three liners that are sure to please.

Knowing what you want your end result to be is the first step. How thick or thin is a major decision. It separates your everyday look from drama. I like to go for an everyday clean look most of the time. Not too dramatic, just a little pop.

1. Prime: I can’t stress how important primer is. It’s not just for the full face. My eyelids get their own primer. This keeps my wing in place the entire day with no worries. I’ve tested quite a few and can point you in the ONLY direction for eye primer. Urban Decay Eyeliner Primer Potion. I don’t know what is in the formula that makes it so good but it will always be in my stash. Getting this on the full eye is essential. A little goes a long way. This way, you can add a touch of natural eye shadow that won’t move for an added effect if you choose to.

2. Trace: Your lash line should be traced smoothly from inner to outer edge. It serves as a guide along the way. Start it off thin so that you can gauge your optimal thickness and build to the effect you want. By stretching the lid, you’re able to hold the eye taut which creates this kind of resistance that makes the product go on smoothly instead of jagged.

3. Wing: This part takes a little more attention to detail. The wing is the whole point here so you want to make sure it’s right. For the perfect wing I like to glide my liner starting from the outer corner of my eye. I treat it like an extension to my lash line. The way to get the perfect tip of your wing is to slowly lift the liner up along the way. By lifting your liner you end up with less product at the tip and a flawless look. Once you get the length you’re looking for, you can build the thickness by bringing your strokes back to the outer edge. Lighter at the tip and heavier at the corner.

4. Touch Up & Clean: Last but not least, if there are any spots that need a touch up you can dab a little liner where needed and finish off your cleaning with a wet q-tip. This really sharpens the look to perfection and keeps your wing crisp.

Now that you have the steps, which liner do you choose? That is the question. I’ve picked 3 liners that stay put all day and help keep those wings on point!

MAKEUP FOREVER AQUA LINER 13 MAT BLACK: This liner is so sweet! Goes on perfectly and lasts what feels like an eternity.

RIMMEL LONDON SCANDALIZE GEL LINER: Not to fret with a gel formula. The same technique applies. I love this product because it gives that deep dark black matte finish.

MAC COSMETICS TECHNAKOHL LINER: We’re looking at a classic here. This pencil gives off rich bold color. It’s a soft and creamy formula which is great in the Summer.

There you have it ladies. You have some homework today. Follow these steps and you’ll win. Liquid, gel or pencil which one will you choose for your wing? I say, try them all and keep those eyes interesting!

xo IKA



I’m a beauty junkie! Have you noticed? I won’t bore you with the super long list of products that have now made an organized space in my linen closet. And I won’t try to stop you from investing in what you love. What I will do is give you tips on how you can admire all things beauty and still be financially responsible about it. I’ve made a lot of mistakes, overspending, but you don’t have to!

First and foremost, know your skin! Oily, dry, combination, ALL THAT! This is a huge factor in making the best decisions for your beauty purchases. There’s no reason to by a cleanser for acne prone skin if you don’t get acne. Following beauty trends always seem fun but try to be more conscience of purchasing what’s truly best for you!

This is something I wish I did more of. Many stores allow you to bring back products that were not to your satisfaction. I’m guilty of quickly picking up the wrong shade. Or purchasing a hot item that I end up hating. Stores like Sephora, major department stores, and even your local drug stores like Duane Read or CVS will allow you to bring beauty products back as long as you have the receipt. No need to add it to the closet of products that you probably won’t touch for years to come.

OK, so yea, I want the Urban Decay Naked2 palette. And yes I can just run to Sephora and buy it. No biggie right? Wrong! For a fact, I don’t need it! I have enough eye shadow to make it to the next century. This is what I mean. List out what you really need. Things that are useful to you regularly. If you have a specific moisturizer that you love, continue buying it when you run out of it, because it works. Hey on your birthday, get yourself a WANT. But this doesn’t have to be a habit. It feels so much better when you treat yourself once in a blue.

Simple right? Those three tips could save you a good penny! You don’t have to break the bank to have a killer beauty stash. I’m here so you don’t make my mistakes. I got nothing but LOVE for ya! What are some of your beauty money saving secrets? I’d love to know.

xo IKA



March Obsession Time, friends! My choice is a no-brainier this month. I tried a makeup product that I LOVE, LOVE, LOVE.

M.A.C Retro Matte Liquid Lipstick is not a game. What a formula! It glides on like butter. It lasts all day. It doesn’t dry out. What else do you want? Listen, I’m a huge fan of Colour Pop Ultra Matte Lips and the $6 price! But they have nothing on the M.A.C formula, it’s true.

Currently obsessed with the shade Ladybegood. It’s an everyday shade for me. Luckily for you, there are 33 shades to choose from. Enjoy!

xo IKA



Minimalism! I need to get my thoughts out. I’ve been battling with this for a few years now. Yes, years! I can’t grasp the minimalist lifestyle in my own life. But I’m a minimalist enthusiast to the bone. I want it, and perhaps speaking it to existence is what I need!

“Minimalism is a tool that can assist you in finding freedom. Freedom from fear. Freedom from worry. Freedom from overwhelm. Freedom from guilt. Freedom from depression. Freedom from the trappings of the consumer culture we’ve built our lives around. Real freedom.”

Wait, what!?! Is it just me or does that sound like where we should all be? I want freedom! I want real freedom. And it’s not easy. I mean, the concept of being free; a piece of cake right? No, it’s not a piece of cake. It’s scary at first. It’s work. It’s consistency. It’s a lifestyle. And one day I want to get there.

My interest in living a minimal life started when I moved into my current apartment. I developed a somewhat obsessive need to keep everything in order. This is different from minimalism when you think about it. It’s a need for control. Every dish matches and belongs in a specific place. Pillows are fluffed to perfection. The bedding has to be white. The bathroom towels are not for my “use”. Saying this out loud even to myself makes me think I’m crazy lol. I’m not crazy, I’m particular lol. ANYWAY enough about my need for order! Have you ever desired to live with less material possessions? That’s where I am. I give too much meaning to “things”. If I could have less “things”, I could give more meaning to people, relationships and my health! Doesn’t that sound like a life you would want to live? To live a life that is driven by purpose? Then why is it so hard to let go of items that mean nothing in the grand scheme of things? I struggle with this. Not the concept, but how to apply it to my own life.

I started my career in fashion. Right after college I was a merchandising assistant in the buying office at Saks Fifth Avenue. I was exposed to luxury designer merchandise; the ins and outs of fashion. A real eye opener for me although I’ve always had a love for fashion prior to my first real job. I remember getting a Saks credit card as an employee and thinking LIFE COULDN’T HAPPEN WITHOUT BUYING EVERYTHING! What it has left me with, 12 years later, is possession of the most amazing, beautiful, luxury meaningless merchandise that I don’t use and can’t let go of. It’s also left me with working really hard every day, and getting paid to buy more; more “things”. That’s just one piece of the puzzle; having a ton of “stuff”. There is so much more that we consume excess of. But my main point is to say, my dream is to have less, to make more room, not for more meaningless “things” but for more experience, love, growth, travel, etc. Ridding myself of the clutter, I believe will help me consume more of those meaningful truths. It may take another 12 years before this becomes my reality. Yet I’m hopeful and I’m keeping educated on the process of clearing my home and my mind of clutter and inviting freedom in.

I’d love to hear your thoughts on the subject. How much meaning do you give to “things”?

xo IKA